At Evolution Partners we work with the companies who are or want to be the fast growth businesses in their industry. We define fast growth as a minimum of +20% revenue growth per year.
This level of growth brings a unique set of demanding challenges which many entrepreneurs are often not prepared for, and without a structured and proven Strategic Thinking and Execution Planning process to scale up the business, the risk of the business either failing or not meeting it’s potential increase significantly.
Your Core Ideologies are the DNA of your company. The experience of being a part of your organisation that make your business different to everyone else. Core Ideologies include Core Values Core Purpose, and Core Competencies as well as the actions you use to bring them to life. Core Ideologies provide the link between People and Strategy in our Four Decisions model.
Core Values are the rules and boundaries that define the companies culture and personality, and provide a final “Should / Shouldn’t” test for all the behaviours and decisions by everyone in the firm. It’s especially important that top managers lead by example, making sure their behaviours and decisions align with the Core Values.
When Core Values fully permeate the company, the leadership team can avoid being sucked into many of the day to day operational issues. This gives management the confidence to delegate important tasks as they can trust that employers will know the right things to do when faced with a decision or an ethical dilemma.
Creating such a process requires a company to accurately discover and define its own Core Values.
If the Core Values are the soul of the organisation, the Core Purpose gives it heart. Core Purpose answers the timeless question Why? Why does what we do matter? And what difference are we making in the world?
Without a Core Purpose more heartfelt than making money, employees will pour their enthusiasm and energy into something else. Research finds that if you ignite and capture their hearts, not just their heads, they will give you 40% more discretionary effort.
Your organisations Core Competencies provide boundaries for you determining what product and service offerings you should pursue. They are also foundational in helping you determine how to differentiate the company int he marketplace. A Core Competency has 3 key attributes according to Gary Hamel;
1. It is not easy for competitors to imitate
2. It can be reused widely for many products and markets
3. It must contribute to the benefits the end customer experiences and the value of the product or service to customers.
Our methodology is based upon the Gazelles Four Decisions framework as used by over 40,000 fast growth firms worldwide and detailed in the Amazon best selling books Scaling Up and Mastering the Rockefeller Habits.
The Four Decisions outline the key elements you must get right in your business in order to Scale Up;
People: Having the right people in the right seats doing the right things right consistently. Developing a conscious culture which attracts the right people and repels the wrong ones, and an environment where people can have fun and be challenged whilst achieving the company’s goals.
Strategy: A strategy must pass two tests in order to work effectively. It must really matter to customers and meet a previously unmet need, and it must differentiate you from the competition.
Execution: Effective execution will ensure that profit reaches the bottom line and is not lost in poor productivity or mismanagement. This is derived from the habits of Priorities, Data and Meeting Rhythms.
Cash: Fast growth companies suck cash. Significantly reduce the risk of cash flow shortages within the business by using tools to accurately predict the results on cash flow from your ongoing decisions and pay as much attention to cash flow as you do for revenue or profitability.
We use a wide range of tools in our process such as the One Page Strategic Plan, 7 Strata of Strategy, SWT, FACe and PACe to name a few. We walk you through these to uncover your Core Ideologies, Strategic Direction & Execution Plan.
We offer three types of consulting products:
THE ONE-HOUR WORKOUT
A one- to two-hour strategy consultation, by phone, Skype or in person, to generate a compelling solution to an immediate challenge with strategic aspects of your One Page Strategic Plan. Outcome: One to three compelling outcomes to assist with building your growth plan.
ONE-DAY GROWTH PLANNING WORKSHOP
A one-day workshop, attended by you and a group of up to fifteen of your colleagues, to jointly learn the Four Decisions and how to implement them into your business. Outcome: A ‘to do’ list of up to 20 items and several completed tools and KPI’s to drive the business forward to help your team build and grow the One Page Strategic Plan.
4-DAY SESSION SERIES
A sequence of four half-day or full-day strategy sessions, spread over two to three months, each tackling one step in the Four Decisions process. In preparation for each session, we provide homework and preparatory thinking exercises to ensure your team engages in a robust and efficient dialogue. Outcome: Your team builds a draft One Page Strategic Plan along with accompanying strategic tools and plans to drive success.
Can our Growth Planning help you?
Complete the form below and we will help you understand if this process is right for your needs, and which option will provide the strategic growth plan you need to grow your business.