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How to Get A Brand Promise Podcast

How do you build a Brand Promise? What tools should you use to build a Brand Promise? In this podcast I talk with Bill Gallagher about the Brand Promise, and how this connects with your Core Customer as well as how we use the Attribute Map to identify what the Core Customer needs. Listen to the podcast below.       View Bill’s podcast on iTunes and subscribe to his other Scaling Up podcasts here.     Read More...

How do you build a Brand Promise? What tools should you use to build a Brand Promise? In this podcast I talk with Bill Gallagher about the Brand Promise, and how this connects with your Core Customer as well as how we use the Attribute Map to identify what the Core Customer needs. Listen to the podcast below.       View Bill’s podcast on iTunes and subscribe to his other Scaling Up podcasts here.     Read More...

What is a culture book and who is the ideal team player

  In this vlog I talk explain what is a culture book and look at the Zappos culture book, as well as the Australian automotive manufacturing industry, and why it has impacted me. Also I talk about the problem of having a person who doesn’t seem to fit in a team and discuss the new book from Patrick Lencioni, The Ideal Team player.   Read More...

  In this vlog I talk explain what is a culture book and look at the Zappos culture book, as well as the Australian automotive manufacturing industry, and why it has impacted me. Also I talk about the problem of having a person who doesn’t seem to fit in a team and discuss the new book from Patrick Lencioni, The Ideal Team player.   Read More...

Scaling Up Online Workshop preview

I am delighted to have launched my Scaling Up online workshop. This is an in depth, on demand online course which consists of 46 modules to enable you to Scale Up. If you want to build a One Page Strategic Plan by yourself, this course will help you understand and complete every element of the plan, and help you to build the plan the right way the first time. This is not a fluffy, chat about the ‘nice to have things’ type course, this is about getting to work and every aspect is Read More...

I am delighted to have launched my Scaling Up online workshop. This is an in depth, on demand online course which consists of 46 modules to enable you to Scale Up. If you want to build a One Page Strategic Plan by yourself, this course will help you understand and complete every element of the plan, and help you to build the plan the right way the first time. This is not a fluffy, chat about the ‘nice to have things’ type course, this is about getting to work and every aspect is Read More...

The 1 reason ‘Profit per X’ is the ‘nub’ of your strategy

Can you describe your strategy in a sentence? We would define strategy under Michael Porters description “A unique and valuable position involving a different set of activities (from competitors)” How is it possible to move from your current position to a ‘unique and valuable position’? I think I know what you’re thinking, ‘that’s what I want, how can I get that from this ‘1 reason’ blog post!’ Well the bad news is that it is a Read More...

Can you describe your strategy in a sentence? We would define strategy under Michael Porters description “A unique and valuable position involving a different set of activities (from competitors)” How is it possible to move from your current position to a ‘unique and valuable position’? I think I know what you’re thinking, ‘that’s what I want, how can I get that from this ‘1 reason’ blog post!’ Well the bad news is that it is a Read More...

The O2E Brands Daily Huddle

The Daily Huddle forms a key part of the Meeting Rhythm framework and there is generally no right or wrong way to conduct it, however there are best practices to learn about the Daily Huddle that you can consider, and implement into your Daily Huddle.   What is the Meeting Rhythm? The Meeting Rhythm is a consistent rhythm of meetings designed to support cascading communication around the priorities and metrics driving strategy. Quarterly and Annual Planning Meetings – A one to Read More...

The Daily Huddle forms a key part of the Meeting Rhythm framework and there is generally no right or wrong way to conduct it, however there are best practices to learn about the Daily Huddle that you can consider, and implement into your Daily Huddle.   What is the Meeting Rhythm? The Meeting Rhythm is a consistent rhythm of meetings designed to support cascading communication around the priorities and metrics driving strategy. Quarterly and Annual Planning Meetings – A one to Read More...

The $5 flight upgrade

I had read about the $5 flight upgrade before and whilst it was perhaps culturally inappropriate in Australia, today I tried it on when flying to Melbourne. It’s a really simple tactic and it worked so much better than I could have hoped. Here’s how it works, and how it worked for me today. On the way to the flight I stopped and bought a big bag of M&M’s, one of the family sized bags for $5. As I walked to board the flight attendant checked my boarding pass and I walked Read More...

I had read about the $5 flight upgrade before and whilst it was perhaps culturally inappropriate in Australia, today I tried it on when flying to Melbourne. It’s a really simple tactic and it worked so much better than I could have hoped. Here’s how it works, and how it worked for me today. On the way to the flight I stopped and bought a big bag of M&M’s, one of the family sized bags for $5. As I walked to board the flight attendant checked my boarding pass and I walked Read More...

The one thing that makes a Navy Seal fail as a leader

Ego. It is one of the key elements in driving success in peoples careers, it pushes people to do better, but unless that is tempered with humility it can ruin everything. It is important to take ownership for your mistakes, overcome them and accept constructive criticism. When someone fails as a Navy seal leader 99.9% of the time it has nothing to do with physical or mental toughness, it is because they are not humble, do not accept responsibility, and do not accept that there may be better Read More...

Ego. It is one of the key elements in driving success in peoples careers, it pushes people to do better, but unless that is tempered with humility it can ruin everything. It is important to take ownership for your mistakes, overcome them and accept constructive criticism. When someone fails as a Navy seal leader 99.9% of the time it has nothing to do with physical or mental toughness, it is because they are not humble, do not accept responsibility, and do not accept that there may be better Read More...

Put your staff first, customers second and shareholders third

  Which stakeholder should the leadership team put first? Shareholders, Customers or Staff? Certainly there are many examples of leadership teams and CEO’s putting shareholders first. Recently I was working with a listed company, and I could feel the energy being sapped from my soul with every extra hour I spent in the business. Of course the leadership team were excited when we workshopped Core Values, discovered their Core Purpose and developed a strategy. But the problem was Read More...

  Which stakeholder should the leadership team put first? Shareholders, Customers or Staff? Certainly there are many examples of leadership teams and CEO’s putting shareholders first. Recently I was working with a listed company, and I could feel the energy being sapped from my soul with every extra hour I spent in the business. Of course the leadership team were excited when we workshopped Core Values, discovered their Core Purpose and developed a strategy. But the problem was Read More...

#censusfail is all about trust and leadership

Last night Australia witnessed an amazing train wreck of leadership and damaged trust in what should be a trusted institution. The hashtag #censusfail was globally number 1 on twitter, and despite the reassurances of the ABS in the lead up to census night that the website was both secure and had been tested to exceed the number of visitors, by 7.30pm AEST the website was shut down by the Government in what is most likely the most embarrassing situation the ABS has ever found itself in. I can Read More...

Last night Australia witnessed an amazing train wreck of leadership and damaged trust in what should be a trusted institution. The hashtag #censusfail was globally number 1 on twitter, and despite the reassurances of the ABS in the lead up to census night that the website was both secure and had been tested to exceed the number of visitors, by 7.30pm AEST the website was shut down by the Government in what is most likely the most embarrassing situation the ABS has ever found itself in. I can Read More...

3 simple reasons you want staff saying ‘it’s not my job’

In a start up everybody must do everything. There are no set roles and few set rules. When something needs to be done, it gets done. If the copier paper needs replacing, do it. If we need to develop an ad campaign, or decide on a supplier, do it. As a business Scales Up however, eventually the mindset where everyone does every job or task, can lead to an absence of accountability, and this can become incredibly frustrating for both employee and employer. Who really wants to work in an Read More...

In a start up everybody must do everything. There are no set roles and few set rules. When something needs to be done, it gets done. If the copier paper needs replacing, do it. If we need to develop an ad campaign, or decide on a supplier, do it. As a business Scales Up however, eventually the mindset where everyone does every job or task, can lead to an absence of accountability, and this can become incredibly frustrating for both employee and employer. Who really wants to work in an Read More...

Naomi Simson talks about Gazelles, Core Values, BHAG, Brand Promise and Daily Huddles

  In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer promises and the BHAG at Red Balloon. She also discuses Core Purpose and how this inspired her to start the company as well as an example of a theme that could have worked better, but was Read More...

  In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer promises and the BHAG at Red Balloon. She also discuses Core Purpose and how this inspired her to start the company as well as an example of a theme that could have worked better, but was Read More...

Labor Efficiency Ratio (LER) Overview video

One of the most important numbers a leadership team must understand is the productivity of people within the business. When considering all the KPI’s a business should measure, Labor Efficiency Ratio or LER is one that best measures the productivity of people within a company. The LER as detailed in Scaling Up by Verne Harnish and the book Simple Numbers, Straight Talk, Big Profits by Greg Crabtree is beneficial because labour is the largest fixed expense in a business, it is the Read More...

One of the most important numbers a leadership team must understand is the productivity of people within the business. When considering all the KPI’s a business should measure, Labor Efficiency Ratio or LER is one that best measures the productivity of people within a company. The LER as detailed in Scaling Up by Verne Harnish and the book Simple Numbers, Straight Talk, Big Profits by Greg Crabtree is beneficial because labour is the largest fixed expense in a business, it is the Read More...

The Power of LER

In my previous post 4 reasons this is the most important KPI you are not measuring I explained how Labor Efficiency Ratio (LER) is the most important number to small and medium businesses for the following reasons; Different employees have different productivity rates Labor is the most expensive component of your Profit & Loss LER directly correlates to Net Profit LER is a leading indicator As a quick overview, LER is calculated by dividing Gross Profit (Revenue minus Cost of Goods Read More...

In my previous post 4 reasons this is the most important KPI you are not measuring I explained how Labor Efficiency Ratio (LER) is the most important number to small and medium businesses for the following reasons; Different employees have different productivity rates Labor is the most expensive component of your Profit & Loss LER directly correlates to Net Profit LER is a leading indicator As a quick overview, LER is calculated by dividing Gross Profit (Revenue minus Cost of Goods Read More...

Core Purpose example – The Little Potato company

Uncovering your Core Purpose in a manner which is both meaningful and relevant to the people in your organisation is one of the critical elements to building a truly great company. Without an authentic purpose and passion to drive the people, a business is likely to achieve mediocre results, primarily because it; Is unable to attract the best talent Is unable to access the true capability of the talent it has Finds it difficult to have people in teams work together to achieve the best Read More...

Uncovering your Core Purpose in a manner which is both meaningful and relevant to the people in your organisation is one of the critical elements to building a truly great company. Without an authentic purpose and passion to drive the people, a business is likely to achieve mediocre results, primarily because it; Is unable to attract the best talent Is unable to access the true capability of the talent it has Finds it difficult to have people in teams work together to achieve the best Read More...

Rockefeller Habits checklist overview

What is the Rockefeller Habits checklist and how do Gazelles use the Rockefeller Habits checklist to grow businesses? The Rockefeller Habits Checklist is a list of 10 habits that a business should implement to improve poor execution and a lack of discipline. In this Rockefeller Habits video I provide a brief overview of each of the ten Rockefeller Habits and why they are important to Scale Up a company.   The list of Rockefeller Habits is listed below 1. The executive team is Read More...

What is the Rockefeller Habits checklist and how do Gazelles use the Rockefeller Habits checklist to grow businesses? The Rockefeller Habits Checklist is a list of 10 habits that a business should implement to improve poor execution and a lack of discipline. In this Rockefeller Habits video I provide a brief overview of each of the ten Rockefeller Habits and why they are important to Scale Up a company.   The list of Rockefeller Habits is listed below 1. The executive team is Read More...

Core Values poster examples

Have you ever walked into an office and noticed a vision, mission or core values statement and wondered if it was alive? If it was actually being lived in the organisation? Or have you ever noticed these statements and knew that they were not being lived? That indeed a core values statement was aspirational and was not alive in the company? Core Values cannot be aspirational and must be alive in the company today. Core Values reflect the behaviours and beliefs that the organisation holds Read More...

Have you ever walked into an office and noticed a vision, mission or core values statement and wondered if it was alive? If it was actually being lived in the organisation? Or have you ever noticed these statements and knew that they were not being lived? That indeed a core values statement was aspirational and was not alive in the company? Core Values cannot be aspirational and must be alive in the company today. Core Values reflect the behaviours and beliefs that the organisation holds Read More...

Gazelles 4Q conversations

At global consulting firm Bain & Co., loyalty practice founder Fred Reicheld and his team found a company in almost every sector that was growing top line revenue at 2.5 times faster than its competitors. So they set out to identify what these companies did differently. At the ‘good’ companies, the executive team spent zero time discussing what it was hearing from customers at it’s weekly meeting. The only time a customers name came up was if there was a crisis. In Read More...

At global consulting firm Bain & Co., loyalty practice founder Fred Reicheld and his team found a company in almost every sector that was growing top line revenue at 2.5 times faster than its competitors. So they set out to identify what these companies did differently. At the ‘good’ companies, the executive team spent zero time discussing what it was hearing from customers at it’s weekly meeting. The only time a customers name came up was if there was a crisis. In Read More...

4 reasons this is the most important KPI you are not measuring

If you were to really consider it, what would be the most important number in your business? If you had only one number to measure and judge as the most important, what would that be? If you had a background in sales, you might suggest revenue, or (if you had a successful background in sales) perhaps Gross Profit. If you had a background in accounting you might suggest EBITDA or shareholder return. And if you had a background in engineering or operations you might suggest projects delivered Read More...

If you were to really consider it, what would be the most important number in your business? If you had only one number to measure and judge as the most important, what would that be? If you had a background in sales, you might suggest revenue, or (if you had a successful background in sales) perhaps Gross Profit. If you had a background in accounting you might suggest EBITDA or shareholder return. And if you had a background in engineering or operations you might suggest projects delivered Read More...

Daily Huddle example Silver Chef

Silver Chef are long time Rockefeller Habits users having used the tools to grow to 3 countries, 200 staff and ASX listing. This ten minute video shows an 8 minute daily huddle (never let them get past 10 minutes) at Silver Chef Canada and how they are using it to align the team each day. It also offers insights into the benefit team members get from the daily huddle. Thanks to Canadian Gazelles Coach Shannon Susko for producing this video. Also be sure to check out their wall sized One Page Read More...

Silver Chef are long time Rockefeller Habits users having used the tools to grow to 3 countries, 200 staff and ASX listing. This ten minute video shows an 8 minute daily huddle (never let them get past 10 minutes) at Silver Chef Canada and how they are using it to align the team each day. It also offers insights into the benefit team members get from the daily huddle. Thanks to Canadian Gazelles Coach Shannon Susko for producing this video. Also be sure to check out their wall sized One Page Read More...

Interview with Adele Revella, Author of Buyer Personas

In this short interview with Adele Revella, Author of Buyer Personas, Adele discussed her book and the concept of learning about why customers make purchasing decisions commenting “It’s so simple that it seems crazy that I had to write a book about it…” Some insights from Adele in this interview… People can tell you whether their buyer is make or female or an age bracket, but no one can say why people are buying. Big data isn’t useful for analysing the Read More...

In this short interview with Adele Revella, Author of Buyer Personas, Adele discussed her book and the concept of learning about why customers make purchasing decisions commenting “It’s so simple that it seems crazy that I had to write a book about it…” Some insights from Adele in this interview… People can tell you whether their buyer is make or female or an age bracket, but no one can say why people are buying. Big data isn’t useful for analysing the Read More...

Core Competencies of the firm – CK Prahalad & Gary Hamel

In this short video, author of the famous HBR article Core Competence of the Corporation CK Prahalad discusses how a company can be different in a market which is continually being impacted by the internet and technology as well as the following points; The more the world transforms to being IT centric, the more likely it is that IT will be the source of competitive advantage. In the age of the internet what is going to be the underlying source of competitive advantage for companies? What Read More...

In this short video, author of the famous HBR article Core Competence of the Corporation CK Prahalad discusses how a company can be different in a market which is continually being impacted by the internet and technology as well as the following points; The more the world transforms to being IT centric, the more likely it is that IT will be the source of competitive advantage. In the age of the internet what is going to be the underlying source of competitive advantage for companies? What Read More...

The 1 thing the Govt can do to get out of the Uber Taxi mess

“Uber is here to stay” These 5 words struck fear into the hearts of taxi drivers and taxi plate investors when WA Premier Colin Barnett spoke them a few months ago because somewhere in their heart they knew he was right at least at some level. It is no secret that the world over taxi plate owners are furious having bought into a Government backed business investment with taxi plates, sometimes at hundreds of thousands of dollars, only to find that their investment is rapidly Read More...

“Uber is here to stay” These 5 words struck fear into the hearts of taxi drivers and taxi plate investors when WA Premier Colin Barnett spoke them a few months ago because somewhere in their heart they knew he was right at least at some level. It is no secret that the world over taxi plate owners are furious having bought into a Government backed business investment with taxi plates, sometimes at hundreds of thousands of dollars, only to find that their investment is rapidly Read More...

How The Container Store attract and retain the best people

In this 5 minute interview, Kip Tindell, Chairman & CEO at The Container Store talks about how he has grown his business using the philosophy “1 great person equals 3 great people” which has led to 20% growth per year since it’s inception in 1978. Kip was speaking to Verne Harnish at the 2015 Fortune Growth Summit in Dallas Texas about the launch of Kip’s new book “Uncontainable” which Verne described as ‘one of the two most important books Read More...

In this 5 minute interview, Kip Tindell, Chairman & CEO at The Container Store talks about how he has grown his business using the philosophy “1 great person equals 3 great people” which has led to 20% growth per year since it’s inception in 1978. Kip was speaking to Verne Harnish at the 2015 Fortune Growth Summit in Dallas Texas about the launch of Kip’s new book “Uncontainable” which Verne described as ‘one of the two most important books Read More...

The simple ways Appster uses Topgrading to hire the best

Rockefeller Habits users Appster have scaled in four years from two young founders to 350 “Appsterfarians” across 3 continents and $20 million in revenue. Starting with just $3,000 one of the most difficult things experienced during this growth is attracting, identifying and on-boarding the right people who align with the company culture and can produce the desired results according to co-CEO’s Josiah Humphrey and his co-CEO Mark McDonald. To solve this problem they Read More...

Rockefeller Habits users Appster have scaled in four years from two young founders to 350 “Appsterfarians” across 3 continents and $20 million in revenue. Starting with just $3,000 one of the most difficult things experienced during this growth is attracting, identifying and on-boarding the right people who align with the company culture and can produce the desired results according to co-CEO’s Josiah Humphrey and his co-CEO Mark McDonald. To solve this problem they Read More...

3 reasons the VW scandal matters to your business

In the world of business, we are often asked to draw parallels between what enormous global enterprises do, and to consider how we might apply those same learnings to our business. We are told Apple has a strategic advantage having built a ‘walled garden’, and you should have one also. We learn that 3M has innovation within it’s culture and you should have one also. We are led to believe that if Google provides meals for employees, we also should. But we all feel that most Read More...

In the world of business, we are often asked to draw parallels between what enormous global enterprises do, and to consider how we might apply those same learnings to our business. We are told Apple has a strategic advantage having built a ‘walled garden’, and you should have one also. We learn that 3M has innovation within it’s culture and you should have one also. We are led to believe that if Google provides meals for employees, we also should. But we all feel that most Read More...

ProService Hawaii theme video example

When Ben Godsey, CEO at ProService Hawaii and his team decided to come up with a theme to drive referrals at the Honolulu based HR outsourcing firm, little did they know it would end up becoming such a success. ProService Hawaii, who has been operating for more than 20 years and helps companies to hire, manage and retain qualified workers, operates 5 offices across Hawaii and has been using Scaling Up, Gazelles and the Rockefeller Habits for several years. At the 2015 Fortune Growth Summit Read More...

When Ben Godsey, CEO at ProService Hawaii and his team decided to come up with a theme to drive referrals at the Honolulu based HR outsourcing firm, little did they know it would end up becoming such a success. ProService Hawaii, who has been operating for more than 20 years and helps companies to hire, manage and retain qualified workers, operates 5 offices across Hawaii and has been using Scaling Up, Gazelles and the Rockefeller Habits for several years. At the 2015 Fortune Growth Summit Read More...

Top ten signs you are an A player

The best employers understand that in order to build a great company, they need the best people. In his book entitled ‘Topgrading‘ Brad Smart outlines the different types of employees an employer is faced with, and classifies them into A player, B player and C player. The simplest definition is that A players are the top 10% of candidates who are available at your pay bracket. In this list from Scaling Up users Appster, we walk through the Top ten signs you are an A Read More...

The best employers understand that in order to build a great company, they need the best people. In his book entitled ‘Topgrading‘ Brad Smart outlines the different types of employees an employer is faced with, and classifies them into A player, B player and C player. The simplest definition is that A players are the top 10% of candidates who are available at your pay bracket. In this list from Scaling Up users Appster, we walk through the Top ten signs you are an A Read More...

Appster Core Values statement

One of the fastest growing app companies in the world, Appster understands that a high performance culture is critical to this growth and having new team members join which align with the teams Core Values is critical to it’s success. In this presentation Appster outlines its culture policy, and what it means to work at Appster being an ‘Appsterfarian’. Importantly the Core Values help them to understand who they are not and they actively recommend that people who Read More...

One of the fastest growing app companies in the world, Appster understands that a high performance culture is critical to this growth and having new team members join which align with the teams Core Values is critical to it’s success. In this presentation Appster outlines its culture policy, and what it means to work at Appster being an ‘Appsterfarian’. Importantly the Core Values help them to understand who they are not and they actively recommend that people who Read More...

How efficient is your execution?

The objective of execution in a business wide context is ensuring your team is efficient as possible, with the result being that the profit generated during the sale, is carried through the organisation and is not lost via poor efficiency. Another way to look at it is that the profit transitions all the way down the Profit and Loss report from revenue through to the bottom line and the minimal amount is lost. A great analogy for outstanding execution is to view a Formula 1 pitstop and Read More...

The objective of execution in a business wide context is ensuring your team is efficient as possible, with the result being that the profit generated during the sale, is carried through the organisation and is not lost via poor efficiency. Another way to look at it is that the profit transitions all the way down the Profit and Loss report from revenue through to the bottom line and the minimal amount is lost. A great analogy for outstanding execution is to view a Formula 1 pitstop and Read More...

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