Archive for category: BHAG

Naomi Simson talks about Gazelles, Core Values, BHAG, Brand Promise and Daily Huddles

  In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer promises and the BHAG at Red Balloon. She also discuses Core Purpose and how this inspired her to start the company as well as an example of a theme that could have worked better, but was Read More...

  In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer promises and the BHAG at Red Balloon. She also discuses Core Purpose and how this inspired her to start the company as well as an example of a theme that could have worked better, but was Read More...

How is Australia Post in a growth market and losing money?

If one is to take a look at Australia Post on face value it would seem as though it has made a successful transition from Government postal service to a modern , thriving logistics company riding the e-commerce delivery wave, however the recent announcement of a predicted $500m loss and 1,900 job cuts in the midst of an industry boom begs the question why? Australia Post is the longest running Australian government department with origins dating back to 1809 and today with over $6.3 Billion Read More...

If one is to take a look at Australia Post on face value it would seem as though it has made a successful transition from Government postal service to a modern , thriving logistics company riding the e-commerce delivery wave, however the recent announcement of a predicted $500m loss and 1,900 job cuts in the midst of an industry boom begs the question why? Australia Post is the longest running Australian government department with origins dating back to 1809 and today with over $6.3 Billion Read More...

The real value of a BHAG is in the Hedgehog.

In our work with management teams one of the thought leaders we use is Jim Collins and his book ‘Good to Great’, an in depth analysis on a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies beat the stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies Read More...

In our work with management teams one of the thought leaders we use is Jim Collins and his book ‘Good to Great’, an in depth analysis on a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies beat the stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies Read More...

Fastcat Ferries’ Brand Promise

With ferry disasters too frequently in the news, Rockefeller Habits-student Chet Pastrana has purchased several new $10 million ferries to serve the Filipino people and had Fastcat Ferrie’s three clever brand promises painted boldly on the side of each vessel: Ferry Safe, Ferry Fast, Ferry Convenient (picture below). His BHAG is to connect the Philippine Islands seamlessly with its Southeast Asian neighbors. Chet, it’s a bold and worthy goal – congrats! Read More...

With ferry disasters too frequently in the news, Rockefeller Habits-student Chet Pastrana has purchased several new $10 million ferries to serve the Filipino people and had Fastcat Ferrie’s three clever brand promises painted boldly on the side of each vessel: Ferry Safe, Ferry Fast, Ferry Convenient (picture below). His BHAG is to connect the Philippine Islands seamlessly with its Southeast Asian neighbors. Chet, it’s a bold and worthy goal – congrats! Read More...

RedBalloon reaches their BHAG

Yesterday marked a major milestone for Naomi Simson and the team at RedBalloon, an Australian gift experience provider. In 2004 Naomi and her team set a Big Hairy Audacious Goal (BHAG) to provide a gifting experience for 10% of all Australians within 10 years – 2 million gift experiences. At the time, it probably scared her and seemed perhaps impossible to the team. And that’s the key to a good BHAG. It’s meant to make people ask could we really achieve that or are we Read More...

Yesterday marked a major milestone for Naomi Simson and the team at RedBalloon, an Australian gift experience provider. In 2004 Naomi and her team set a Big Hairy Audacious Goal (BHAG) to provide a gifting experience for 10% of all Australians within 10 years – 2 million gift experiences. At the time, it probably scared her and seemed perhaps impossible to the team. And that’s the key to a good BHAG. It’s meant to make people ask could we really achieve that or are we Read More...

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