Archive for category: Core Purpose

Put your staff first, customers second and shareholders third

  Which stakeholder should the leadership team put first? Shareholders, Customers or Staff? Certainly there are many examples of leadership teams and CEO’s putting shareholders first. Recently I was working with a listed company, and I could feel the energy being sapped from my soul with every extra hour I spent in the business. Of course the leadership team were excited when we workshopped Core Values, discovered their Core Purpose and developed a strategy. But the problem was Read More...

  Which stakeholder should the leadership team put first? Shareholders, Customers or Staff? Certainly there are many examples of leadership teams and CEO’s putting shareholders first. Recently I was working with a listed company, and I could feel the energy being sapped from my soul with every extra hour I spent in the business. Of course the leadership team were excited when we workshopped Core Values, discovered their Core Purpose and developed a strategy. But the problem was Read More...

Naomi Simson talks about Gazelles, Core Values, BHAG, Brand Promise and Daily Huddles

  In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer promises and the BHAG at Red Balloon. She also discuses Core Purpose and how this inspired her to start the company as well as an example of a theme that could have worked better, but was Read More...

  In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer promises and the BHAG at Red Balloon. She also discuses Core Purpose and how this inspired her to start the company as well as an example of a theme that could have worked better, but was Read More...

Core Purpose example – The Little Potato company

Uncovering your Core Purpose in a manner which is both meaningful and relevant to the people in your organisation is one of the critical elements to building a truly great company. Without an authentic purpose and passion to drive the people, a business is likely to achieve mediocre results, primarily because it; Is unable to attract the best talent Is unable to access the true capability of the talent it has Finds it difficult to have people in teams work together to achieve the best Read More...

Uncovering your Core Purpose in a manner which is both meaningful and relevant to the people in your organisation is one of the critical elements to building a truly great company. Without an authentic purpose and passion to drive the people, a business is likely to achieve mediocre results, primarily because it; Is unable to attract the best talent Is unable to access the true capability of the talent it has Finds it difficult to have people in teams work together to achieve the best Read More...

Core Values poster examples

Have you ever walked into an office and noticed a vision, mission or core values statement and wondered if it was alive? If it was actually being lived in the organisation? Or have you ever noticed these statements and knew that they were not being lived? That indeed a core values statement was aspirational and was not alive in the company? Core Values cannot be aspirational and must be alive in the company today. Core Values reflect the behaviours and beliefs that the organisation holds Read More...

Have you ever walked into an office and noticed a vision, mission or core values statement and wondered if it was alive? If it was actually being lived in the organisation? Or have you ever noticed these statements and knew that they were not being lived? That indeed a core values statement was aspirational and was not alive in the company? Core Values cannot be aspirational and must be alive in the company today. Core Values reflect the behaviours and beliefs that the organisation holds Read More...

Appster Core Values statement

One of the fastest growing app companies in the world, Appster understands that a high performance culture is critical to this growth and having new team members join which align with the teams Core Values is critical to it’s success. In this presentation Appster outlines its culture policy, and what it means to work at Appster being an ‘Appsterfarian’. Importantly the Core Values help them to understand who they are not and they actively recommend that people who Read More...

One of the fastest growing app companies in the world, Appster understands that a high performance culture is critical to this growth and having new team members join which align with the teams Core Values is critical to it’s success. In this presentation Appster outlines its culture policy, and what it means to work at Appster being an ‘Appsterfarian’. Importantly the Core Values help them to understand who they are not and they actively recommend that people who Read More...

Atlassian Core Values example

Last week it was announced that Atlassian was awarded the Best Place to work in Australia by BRW for the second year running. This is despite Atlassian growing so fast that one in four of the companies 1,500 employees have been at the company for less than five months, and the median tenure being one year and nine days. So how do Atlassian manage to achieve Australia’s best place to work in a fast growth environment which would normally create HR headaches? “What I tell my staff is Read More...

Last week it was announced that Atlassian was awarded the Best Place to work in Australia by BRW for the second year running. This is despite Atlassian growing so fast that one in four of the companies 1,500 employees have been at the company for less than five months, and the median tenure being one year and nine days. So how do Atlassian manage to achieve Australia’s best place to work in a fast growth environment which would normally create HR headaches? “What I tell my staff is Read More...

Core Values and Purpose at Sun Valley Landscaping

Paul Fraynd and Hugh Morton have been using the Rockefeller Habits and the One-Page Strategic Plan to both merge their firms and drive an expected doubling of revenue by 2018. Leaders of Omaha-based Sun Valley Landscaping, this Landscape Management magazine article details how they independently launched their separate businesses and then merged them into something providing more of a 100% solution for clients needing landscaping services. To make sure the merger didn’t destroy either Read More...

Paul Fraynd and Hugh Morton have been using the Rockefeller Habits and the One-Page Strategic Plan to both merge their firms and drive an expected doubling of revenue by 2018. Leaders of Omaha-based Sun Valley Landscaping, this Landscape Management magazine article details how they independently launched their separate businesses and then merged them into something providing more of a 100% solution for clients needing landscaping services. To make sure the merger didn’t destroy either Read More...

Core Values video example – Maple Event Group

Melbourne-based Maple Event Group is growing quite fast and their owners, wife and husband Carly and Eric Cohen, say it’s all about their Core Values. Named the 14th Best Place to Work in Australia, they’ve produced a video that serves as a great employee recruiting and customer acquisition tool – and outline many of the things they do to live their core values (and a great example of how to structure a video like this). Maple Event Group Core Values Read More...

Melbourne-based Maple Event Group is growing quite fast and their owners, wife and husband Carly and Eric Cohen, say it’s all about their Core Values. Named the 14th Best Place to Work in Australia, they’ve produced a video that serves as a great employee recruiting and customer acquisition tool – and outline many of the things they do to live their core values (and a great example of how to structure a video like this). Maple Event Group Core Values Read More...

Start with Why in strategic planning

It has been 3 years since I read Start with Why by Simon Sinek and watched his corresponding TED talk which has had millions of views and is one of the most viewed TED talks of all time. Simon connected the impact of operating with a purpose and the way that drives a larger number of people to greater success. He went on to introduce his principal of the Golden Circle that most businesses know what they do, some know how they do it, but very few know why they do it. But then, the really Read More...

It has been 3 years since I read Start with Why by Simon Sinek and watched his corresponding TED talk which has had millions of views and is one of the most viewed TED talks of all time. Simon connected the impact of operating with a purpose and the way that drives a larger number of people to greater success. He went on to introduce his principal of the Golden Circle that most businesses know what they do, some know how they do it, but very few know why they do it. But then, the really Read More...

How is Australia Post in a growth market and losing money?

If one is to take a look at Australia Post on face value it would seem as though it has made a successful transition from Government postal service to a modern , thriving logistics company riding the e-commerce delivery wave, however the recent announcement of a predicted $500m loss and 1,900 job cuts in the midst of an industry boom begs the question why? Australia Post is the longest running Australian government department with origins dating back to 1809 and today with over $6.3 Billion Read More...

If one is to take a look at Australia Post on face value it would seem as though it has made a successful transition from Government postal service to a modern , thriving logistics company riding the e-commerce delivery wave, however the recent announcement of a predicted $500m loss and 1,900 job cuts in the midst of an industry boom begs the question why? Australia Post is the longest running Australian government department with origins dating back to 1809 and today with over $6.3 Billion Read More...

How Culligan used Scaling Up to grow to 24% NP

Joel Tardy runs a Culligan Water franchise in Lubbock Texas and was consistently one of the highest performing franchises in the US for Culligan with net profits around 15% to 20% and a NPS score of 91%. But Joel felt that wasn’t enough and wanted to build a better business. Having read Scaling Up and built a One Page Plan for his business, Joel attended a Gazelles public workshop and felt he needed the help of a Gazelles coach. In this video we hear the story of Joel and how he Read More...

Joel Tardy runs a Culligan Water franchise in Lubbock Texas and was consistently one of the highest performing franchises in the US for Culligan with net profits around 15% to 20% and a NPS score of 91%. But Joel felt that wasn’t enough and wanted to build a better business. Having read Scaling Up and built a One Page Plan for his business, Joel attended a Gazelles public workshop and felt he needed the help of a Gazelles coach. In this video we hear the story of Joel and how he Read More...

Passion beyond a paycheck

If, as statistics suggest, employee loyalty is now dead, what can you do to develop an engaged workforce? Gallup recently released the following statistics about employee engagement; Less than one third of employees in the US are actively engaged A little over half are disengaged and, 18.5% are actively disengaged With such a large number of the workforce both disengaged and actively disengaged, what can you do to develop an engaged workforce? In this video Pamela Carrington Rotto discusses Read More...

If, as statistics suggest, employee loyalty is now dead, what can you do to develop an engaged workforce? Gallup recently released the following statistics about employee engagement; Less than one third of employees in the US are actively engaged A little over half are disengaged and, 18.5% are actively disengaged With such a large number of the workforce both disengaged and actively disengaged, what can you do to develop an engaged workforce? In this video Pamela Carrington Rotto discusses Read More...

Actions to Live Values, Purpose, BHAG at SRG insurance

SRG Insurance, a fast growing Perth based insurance broker recently conducted an offsite strategic planning session facilitated by Evolution Partners to plan for 2015 and beyond. Through this 2 day offsite planning session the team at SRG insurance worked together to uncover Core Values, Core Purpose, BHAG as well completing the Gazelles One Page Plan. As Rod Fitzgerald, Managing Director at SRG Insurance said “(as a result of our offsite strategy workshop) we made significant gains on Read More...

SRG Insurance, a fast growing Perth based insurance broker recently conducted an offsite strategic planning session facilitated by Evolution Partners to plan for 2015 and beyond. Through this 2 day offsite planning session the team at SRG insurance worked together to uncover Core Values, Core Purpose, BHAG as well completing the Gazelles One Page Plan. As Rod Fitzgerald, Managing Director at SRG Insurance said “(as a result of our offsite strategy workshop) we made significant gains on Read More...

Appletree’s “Dream On” Initiative

Givers tend to get stuff back while takers fight for every last nickel and they are always the ones, in the end, who are struggling – they never have abundance. 20 times return on investment in less than a year; record retention of customers in a commodity business during a severe downturn; highest morale in the history of the company; and the best two quarters, ever, in terms of profitability. The key? An initiative called “Dream On.” “You’re either a giver or Read More...

Givers tend to get stuff back while takers fight for every last nickel and they are always the ones, in the end, who are struggling – they never have abundance. 20 times return on investment in less than a year; record retention of customers in a commodity business during a severe downturn; highest morale in the history of the company; and the best two quarters, ever, in terms of profitability. The key? An initiative called “Dream On.” “You’re either a giver or Read More...

Netflix Core Values and Culture statement, a Core Values example

In 2009, Netflix CEO Reed Hastings published a 124-page slide deck outlining how he hires, fires and rewards employees. The level of insight into the inner workings of a company’s culture was unprecedented, and Facebook COO Sheryl Sandberg has since said the SlideShare “may well be the most important document ever to come out of the (Silicon) Valley.” It’s a very forward-thinking approach to culture that set off a movement for others to follow in Netflix’s footsteps. More than Read More...

In 2009, Netflix CEO Reed Hastings published a 124-page slide deck outlining how he hires, fires and rewards employees. The level of insight into the inner workings of a company’s culture was unprecedented, and Facebook COO Sheryl Sandberg has since said the SlideShare “may well be the most important document ever to come out of the (Silicon) Valley.” It’s a very forward-thinking approach to culture that set off a movement for others to follow in Netflix’s footsteps. More than Read More...

Purpose; Skull Candy; Summit Highlights; Outthinker

June 2014 Evolution Partners Newsletter   “If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” — Antoine de Saint-Exupéry     A word from Brad After reading the new book Rockefeller Habits 2.0 Scaling Up over the past couple of weeks in its pre-release I am confident to say that you are going to be very happy and importantly be able to take many ideas straight Read More...

June 2014 Evolution Partners Newsletter   “If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” — Antoine de Saint-Exupéry     A word from Brad After reading the new book Rockefeller Habits 2.0 Scaling Up over the past couple of weeks in its pre-release I am confident to say that you are going to be very happy and importantly be able to take many ideas straight Read More...

Why Rackspace rocks

Rackspace are a Texas based cloud computing provider which are a long time Gazelles International client and signature story. Rackspace have created strong core values, core purpose and BHAG along with the other key elements of the one page strategic plan to create an awesome company which is rapidly growing. Their trademarked term ‘Fanatical Support’ embodies what they are trying to achieve by serving you, their customer, and they back it up with 3 elements of a catalytic Read More...

Rackspace are a Texas based cloud computing provider which are a long time Gazelles International client and signature story. Rackspace have created strong core values, core purpose and BHAG along with the other key elements of the one page strategic plan to create an awesome company which is rapidly growing. Their trademarked term ‘Fanatical Support’ embodies what they are trying to achieve by serving you, their customer, and they back it up with 3 elements of a catalytic Read More...

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