Archive for category: Differentiating Activities

Differentiating Activities at Build Direct

In this video Rob Banks, Co Founder of Build Direct talks about their Differentiating Activities, a part of Gazelles Seven Strata of Strategy. For Build Direct the key strategy is to provide product prices as low as possible, and they enact these three Differentiating Activities to be different from their competitors and keep the price down, which is one of the most important elements for their Core Customer. Below are the Build Direct Differentiating Activities Pay Up Front – Read More...

In this video Rob Banks, Co Founder of Build Direct talks about their Differentiating Activities, a part of Gazelles Seven Strata of Strategy. For Build Direct the key strategy is to provide product prices as low as possible, and they enact these three Differentiating Activities to be different from their competitors and keep the price down, which is one of the most important elements for their Core Customer. Below are the Build Direct Differentiating Activities Pay Up Front – Read More...

Differentiating activities – Jiffy Lube example

Founded in 1972 Jiffy Lube is a franchised drive through oil change shop that changes your oil & filters, tops up your other oils and vacuums your cars interior in less than 10 minutes and without an appointment. Unlike other motor mechanics and vehicle repair shops, Jiffy Lube is only focussed on fast oil changes at a low price and doesn’t claim to repair all problems with your car. However the items they do work on, they claim to know very well, use quality materials and provide Read More...

Founded in 1972 Jiffy Lube is a franchised drive through oil change shop that changes your oil & filters, tops up your other oils and vacuums your cars interior in less than 10 minutes and without an appointment. Unlike other motor mechanics and vehicle repair shops, Jiffy Lube is only focussed on fast oil changes at a low price and doesn’t claim to repair all problems with your car. However the items they do work on, they claim to know very well, use quality materials and provide Read More...

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