Archive for category: One Phrase Strategy

Differentiating activities – Jiffy Lube example

Founded in 1972 Jiffy Lube is a franchised drive through oil change shop that changes your oil & filters, tops up your other oils and vacuums your cars interior in less than 10 minutes and without an appointment. Unlike other motor mechanics and vehicle repair shops, Jiffy Lube is only focussed on fast oil changes at a low price and doesn’t claim to repair all problems with your car. However the items they do work on, they claim to know very well, use quality materials and provide Read More...

Founded in 1972 Jiffy Lube is a franchised drive through oil change shop that changes your oil & filters, tops up your other oils and vacuums your cars interior in less than 10 minutes and without an appointment. Unlike other motor mechanics and vehicle repair shops, Jiffy Lube is only focussed on fast oil changes at a low price and doesn’t claim to repair all problems with your car. However the items they do work on, they claim to know very well, use quality materials and provide Read More...

The real value of a BHAG is in the Hedgehog.

In our work with management teams one of the thought leaders we use is Jim Collins and his book ‘Good to Great’, an in depth analysis on a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies beat the stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies Read More...

In our work with management teams one of the thought leaders we use is Jim Collins and his book ‘Good to Great’, an in depth analysis on a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies beat the stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies Read More...

Why Rackspace rocks

Rackspace are a Texas based cloud computing provider which are a long time Gazelles International client and signature story. Rackspace have created strong core values, core purpose and BHAG along with the other key elements of the one page strategic plan to create an awesome company which is rapidly growing. Their trademarked term ‘Fanatical Support’ embodies what they are trying to achieve by serving you, their customer, and they back it up with 3 elements of a catalytic Read More...

Rackspace are a Texas based cloud computing provider which are a long time Gazelles International client and signature story. Rackspace have created strong core values, core purpose and BHAG along with the other key elements of the one page strategic plan to create an awesome company which is rapidly growing. Their trademarked term ‘Fanatical Support’ embodies what they are trying to achieve by serving you, their customer, and they back it up with 3 elements of a catalytic Read More...

Seven strata of strategy

The challenge is balancing all the complexities of strategy while keeping it coherent and simple. It’s no secret that the recession has decimated the building industry the last few years. But Jeff Booth’s company, BuildDirect.com, isn’t hurting. It sells building materials at a steep discount through its website, thanks to arrangements to ship directly from manufacturers. “It’s almost like an online Costco of building materials,” says Booth, president and CEO. Expecting his sales Read More...

The challenge is balancing all the complexities of strategy while keeping it coherent and simple. It’s no secret that the recession has decimated the building industry the last few years. But Jeff Booth’s company, BuildDirect.com, isn’t hurting. It sells building materials at a steep discount through its website, thanks to arrangements to ship directly from manufacturers. “It’s almost like an online Costco of building materials,” says Booth, president and CEO. Expecting his sales Read More...

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