Archive for category: Theme

Naomi Simson talks about Gazelles, Core Values, BHAG, Brand Promise and Daily Huddles

  In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer promises and the BHAG at Red Balloon. She also discuses Core Purpose and how this inspired her to start the company as well as an example of a theme that could have worked better, but was Read More...

  In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer promises and the BHAG at Red Balloon. She also discuses Core Purpose and how this inspired her to start the company as well as an example of a theme that could have worked better, but was Read More...

ProService Hawaii theme video example

When Ben Godsey, CEO at ProService Hawaii and his team decided to come up with a theme to drive referrals at the Honolulu based HR outsourcing firm, little did they know it would end up becoming such a success. ProService Hawaii, who has been operating for more than 20 years and helps companies to hire, manage and retain qualified workers, operates 5 offices across Hawaii and has been using Scaling Up, Gazelles and the Rockefeller Habits for several years. At the 2015 Fortune Growth Summit Read More...

When Ben Godsey, CEO at ProService Hawaii and his team decided to come up with a theme to drive referrals at the Honolulu based HR outsourcing firm, little did they know it would end up becoming such a success. ProService Hawaii, who has been operating for more than 20 years and helps companies to hire, manage and retain qualified workers, operates 5 offices across Hawaii and has been using Scaling Up, Gazelles and the Rockefeller Habits for several years. At the 2015 Fortune Growth Summit Read More...

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