Melbourne-based Maple Event Group is growing quite fast and their owners, wife and husband Carly and Eric Cohen, say it’s all about their Core Values. Named the 14th Best Place to Work in Australia, they’ve produced a video that serves as a great employee recruiting and customer acquisition tool – and outline many of the things they do to live their core values (and a great example of how to structure a video like this).

Maple Event Group Core Values are;


MEG Core Values


Watch this Core Values video example to learn how Maple Events group used Core Values to build a business that feels like family, and “was a really long process, but comes down to having people treat staff the way we treat staff”.

MEG Core Values interview




Core Values Training

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