How do you build a Brand Promise?

What tools should you use to build a Brand Promise?

In this podcast I talk with Bill Gallagher about the Brand Promise, and how this connects with your Core Customer as well as how we use the Attribute Map to identify what the Core Customer needs.

Listen to the podcast below.




View Bill’s podcast on iTunes and subscribe to his other Scaling Up podcasts here.


Bill Gallagher


Brand Promise Training

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