In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer promises and the BHAG at Red Balloon.

She also discuses Core Purpose and how this inspired her to start the company as well as an example of a theme that could have worked better, but was still a hit with the team.

Also Naomi discusses the Daily Huddle and how it benefits Red Balloon and then demonstrates a live Daily Huddle with her team.


Naomi Simson Red Balloon







Core Values Training

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