In this interview, Herb Kelleher former CEO of Southwest Airlines talks about the Profit per X of his business and the Hedgehog concept. He also discusses how they originally set out to be the most productive short haul airline in the world, and how the Core Values were established.

Also the video looks at the challenges facing the companies Profit per x of profit per fuselage today, how rising fuel prices have been a significant challenge to this, and how the companies Core Values brought the company together in the aftermath of September 11.

The interview, conducted with Good To Great author Jim Collins, outlines how to build a hedgehog concept and profit per x within a business.



Herb Kelleher

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