David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. Now, in Real-Time Marketing & PR, Scott opens eyes again with his groundbreaking ideas on the opportunities (and threats) inherent in today’s always-on, 24×7, instant business environment. Real-time marketing and public relations is when organizations respond to events as they occur. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.
World Wide Rave
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. And David Meerman Scott has wrote the first highly readable and practical guide for leveraging these tools in growing businesses: World Wide Rave.
Self described as a recovering VP of marketing for two publicly traded technology companies, Scott was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.
Scott provides a step-by-step action plan for harnessing the power of the new rules of marketing and PR, showing how to identify audiences, create compelling messages, get those messages to the most customers possible, and lead those customers directly into the buying process. Told with many case studies and real-world examples, he’ll lead a practical discussion about the new reality of PR and marketing.