Fred Reichheld is a Bain Fellow and founder of Bain & Company’s Loyalty Practice, which helps companies achieve results through customer and employee loyalty. He is the creator of the Net Promoter® system of management. His work in the area of customer and employee retention has quantified the link between loyalty and profits. Fred’s books, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (HBSP 1996); Loyalty Rules! How Today’s Leaders Build Lasting Relationships (HBSP 2001), and The Ultimate Question: Driving Good Profits and True Growth (HBSP, 2006) have each become best sellers. In his latest book, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World (HBR Press-Sept. 2011), Fred reveals how NPS practitioners have utilized the Net Promoter System (NPS) to generate extraordinary results. Visit www.netpromotersystem.com to find more key insights and videos on driving this growth.
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World
Fred Reichheld has made an indelible mark on the business landscape with bestsellers such as The Loyalty Effect and The Ultimate Question: Driving Good Profits and True Growth and articles in the Harvard Business Review. He is also a fellow of the management consulting firm Bain & Co.
In The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, Reichheld provides insights that will help all companies navigate an ever-changing marketplace where the consumer is in the driver’s seat.
In this seminar you will learn:
- How to inspire customers to recommend you to friends and colleagues
- The best way to inspire customer loyalty
- Smart techniques you can use to spark increased purchases
- Ideas for improving your margins
- How to improve your Net Promoter Score, Reichheld’s groundbreaking metric for measuring your company’s promoters vs. detractors
If you’re looking for profitable growth this year, this online seminar will help you meet that goal. You’ll come away with valuable and immediately actionable steps—in the same amount of time you might allot to a business lunch!