What happens when a senior leadership empowers and turns loose A-Player talent? They create, innovate and grow. CEO Vic Oenning of Ridgefield, Washington-based Corwin Beverage recently asked his middle leadership team to “take a day, go have fun and come back with some great ideas” (it was both a reward and challenge). Below you will find a one minute video that recaps their day. Corwin plans to use it as a recruiting tool to show it’s a “company that knows how to have fun.” Note: Oenning didn’t ask them to produce a video…he was as surprised and delighted as everyone else with their creativity, team building and inspiration. Turn your middle management team loose!


A player challenge

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