In this interview, Gazelles founder Verne Harnish outlines the history of Mastering the Rockefeller Habits and what led to writing the book Scaling Up, Mastering the Rockefeller Habits 2.0.
Verne answers the following questions through this 20 minute interview.
What was the inspiration behind writing Scaling Up?
What makes Scaling Up different to other books for entrepreneurs about growing a business?
How should a reader engage with the Scaling Up book?
What should a reader expect from reading Scaling Up?
What is the one concept a reader would learn by reading Scaling Up?