Naomi Simson talks about Gazelles, Core Values, BHAG, Brand Promise and Daily Huddles

Naomi Simson talks about Gazelles, Core Values, BHAG, Brand Promise and Daily Huddles

  In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer promises and the BHAG at Red Balloon. She also discuses Core Purpose and how this inspired her to start the company as well as an example of a theme that could have worked better, but was Read More...

  In this short video Naomi Simson talks about her journey implementing Gazelles tools to Scale Up her business Red Balloon. Naomi discusses the Red Balloon Core Values, how she has used the Brand Promise and Catalytic Mechanism (Brand Promise guarantee) to make it painful to not deliver on customer...

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3 reasons the VW scandal matters to your business

3 reasons the VW scandal matters to your business

In the world of business, we are often asked to draw parallels between what enormous global enterprises do, and to consider how we might apply those same learnings to our business. We are told Apple has a strategic advantage having built a ‘walled garden’, and you should have one also. We learn that 3M has innovation within it’s culture and you should have one also. We are led to believe that if Google provides meals for employees, we also should. But we all feel that most Read More...

In the world of business, we are often asked to draw parallels between what enormous global enterprises do, and to consider how we might apply those same learnings to our business. We are told Apple has a strategic advantage having built a 'walled garden', and you should have one...

Continue reading

RedBalloon Brand Promise example

RedBalloon Brand Promise example

A Brand Promise is a simple promise that your company makes to meet your Core Customers need. Ideally this also differentiates you in the market and is measurable. A quick online search for the phrase “brand promise” trying to find real world examples results in most examples being generic business buzzwords that are meaningless and frankly pointless. Often a waste of good ink. You will find things such as “To provide the best service in our industry” and “To Read More...

A Brand Promise is a simple promise that your company makes to meet your Core Customers need. Ideally this also differentiates you in the market and is measurable. A quick online search for the phrase "brand promise" trying to find real world examples results in most examples being generic business buzzwords that...

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Why Rackspace rocks

Rackspace are a Texas based cloud computing provider which are a long time Gazelles International client and signature story. Rackspace have created strong core values, core purpose and BHAG along with the other key elements of the one page strategic plan to create an awesome company which is rapidly growing. Their trademarked term ‘Fanatical Support’ embodies what they are trying to achieve by serving you, their customer, and they back it up with 3 elements of a catalytic Read More...

Rackspace are a Texas based cloud computing provider which are a long time Gazelles International client and signature story. Rackspace have created strong core values, core purpose and BHAG along with the other key elements of the one page strategic plan to create an awesome company which is rapidly...

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